Folk Trails aims to preserve our connection to the past, spark imagination, and keep alive both lesser-known and more familiar stories. It introduces these tales to children and adults alike, whether discovering them for the first time or deepening an existing interest, while guiding them through the landscapes in which the stories are set.
In partnership with the National Trust, the brand invites families and couples to explore Cornwall’s coast and countryside, aligning with the Trust’s values and engaging an audience already inspired by nature, heritage, and storytelling.
The pack features two books, split into North and South Cornwall, each with four folk-tales. To accompany each story there is a route/trail map with at least two walking trails of different difficulties. An introduction card and a plastic wallet for safe storage of the map when walking is also included. The box has a decorative spine inspired by old books and can easily be placed and blend in on a book shelf.
University project
The large illustrations used in this project are not owned by me, they have been included solely to illustrate design intent as part of a student project.