A boutique gift shop at the hotel Baur au Lac in Switzerland. Buidling upon the recent rebrand we wanted to create an identity that felt as cohesive with the existing branding as it does in the hotel. Taking inspiration from Baur Au Lac’s history and ephemera the logotype uses the existing Baur au Lac identity as a base and interweaving a unique hand-drawn ‘1844’.
On application the logo is used as is or oversized to create visual impact, a tonal blue stripe pattern is used occasionaly alongside the logo, for example on the ribbon and inside the chocolate packaging.
Created at Construct LondonResearch/ Identity/ Logo extension/ Packaging
CREDITS/ 3D render by Sundeep Upadhyaya
Animation by Giulia Buccolini