Research
Concept Creation
Packaging
Large illustrations/
Included solely to convey design intent and remain the property of their respective creators.
Inspired by folk tales and legends passed down through generations, this walking pack captures what makes Cornwall unique, encouraging people to engage with the Cornish landscape and rich heritage.
Created in partnership with the National Trust, FolkTrails invites visitors to explore the Cornwall’s coast and countryside in which the tales are set, aligning with the Trust’s values, appealing to those drawn to nature, heritage, and storytelling.
A deep blue evokes the surrounding sea, central to many of the tales and walks. Single-line illustrations weave life to key characters and objects from each story, while chevron patterns reference traditional Cornish knitwear.