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BAUR AU LAC 1844

A boutique gift shop at Baur au Lac Switzerland. Buidling upon the recent rebrand we want to create an identyity that felt at home with the identity as it does in the hotel. Taking inspiration from Baur Au Lac’s history and ephemera the logotype uses the base of the Baur au Lac identity and interweaves a unique hand-drawn ‘1844’.

The logo is then used as is or oversized to create visual impact  

2023/THE GRILL BY TOM BOOTON


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