PROJECT/



Research
Concept Development      
Logo Design
Visual Identity
Collateral

Photography/ 
Courtesy of 932 Designs

Work created at Construct


      SÔMA HIDEAWAYS


SÔMA is a hospitality brand founded in Vietnam by 932 Designs, offering bespoke hideaways that feel like home.

The calm, elevated interiors inspired the identity, drawing from local cultures to create a brand that feels rooted in its surroundings, embodying a sanctuary where travellers can unwind after a busy day in the city.

The wordmark takes cues from Chinese calligraphy, weaving brushstroke details into a minimalist sans base to form a distinctly modern logo.

Poetic and emotive typography explores the use of vertical writing found in Eastern cultures, creating thoughtful compositions that are mindful of context and space. A rich palette of warm neutrals and mellow ochre and gold ties the identity together, complementing the serene interiors.