PROJECT/



Research
Concept Development
Logo Design
Visual Identity
      HANLOW


Hanlow is an identity concept for a hotel nestled in a small village amid the meadows of the English countryside, complete with its own quaint garden, pond, and vegetable patch. With just four rooms, it offers a truly bespoke and intimate stay, tailored to each guest to make every moment feel personal and thoughtfully curated.

Rooted in a building dating back to the 1700s, the identity explores England’s intellectual and artistic evolution, reinterpreting historical motifs to create a visual language that honours the past while embracing contemporary sensibilities.

The logo is inspired by 1700s calligraphy, with angled serifs and calligraphic contrasts. A bird icon, influenced by the characterful beasts in the house’s stained glass, serves as an eccentric stamp across applications. Handwriting features throughout the identity, reinforcing the bespoke nature of the experience and the personal touch of the staff.