PROJECT/



Research
Identity
Logo Extension
Packaging


Credits/ 
3D render: Sundeep Upadhyaya
Animation: Giulia Buccolini

Work created at Construct

     BAUR AU LAC 1844


Identity expansion and packaging design for Baur Au Lac 1844, a boutique gift shop inside the Baur au Lac hotel in Switzerland.

Drawing from Baur Au Lac’s historical ephemera, the logotype interweaves a unique hand-drawn ‘1844’ through the recently rebranded logo.

On application the logo is used oversized to create visual impact and draw focus on the ‘1844’ script. A tonal blue stripe pattern builds upon the hotel's colour palette, used on ribbon and inside the chocolate packaging.