CHARLOTTE CROSS   [x]WORKABOUTARCHIVE

PROJECT/



Research
Concept Development
Logo Design
Visual Identity





 







HANLOW



Hanlow is an identity concept for a hotel nestled in a small village amid the meadows of the English countryside, complete with its own quaint garden, pond, and vegetable patch. With just four rooms, it offers a truly bespoke and intimate stay, tailored to each guest to make every moment feel personal and thoughtfully curated.

Rooted in a building dating back to the 1700s, the identity explores England’s intellectual and artistic evolution, reinterpreting historical motifs to create a visual language that honours the past while embracing contemporary sensibilities.

The logo is inspired by 1700s calligraphy, with angled serifs and calligraphic contrasts. A bird icon, influenced by the characterful beasts in the house’s stained glass, serves as an eccentric stamp across applications. Handwriting features throughout the identity, reinforcing the bespoke nature of the experience and the personal touch of the staff.

02/            ICON INSPIRATION 

The eccentric birds depicted in the glass inspired the iconography, serving as characterful details and a distinctive stamp across various applications. 

03/            GRAPHIC DEVICE

The unique structure of the stained glass, where panels are deliberately split and then continued, feels rooted in history, yet modern and unexpected. This visual rhythm offers a design language that flows naturally through the brand’s wider applications.

04/            MONOGRAM

The H monogram reinterprets the original logo’s ‘H’ by incorporating a cursive form inspired by 1700s calligraphy, using its elegant stroke to form the crossbar.

Together with the bird icon and broader visual identity, the branding evokes a rich, layered experience, mirroring the house’s own layered history.

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