ABOUT/

I’m a London-based graphic designer at the luxury branding agency Construct London. My focus lies in identity, branding, packaging, and editorial design.

My approach to design is methodical and research-driven, grounded in conceptual thinking and a deep curiosity for the world around me. I'm inspired by culture, knowledge, and the power of storytelling, drawing on these influences to shape my creative thinking and design process.

I'm passionate about craft and committed to producing thoughtful, refined design that speaks with clarity and intention. I'm always eager to learn, grow, and refine my skills, approaching each project with curiosity and attention to detail.

EXPERIENCE/

I draw from the experiences that have shaped me, from graduating with a First in Graphic Design from Falmouth University to the internships I undertook during and after my studies, where I began applying my skills to real-world projects.

Over the past four years, I’ve been developing and refining my practice at Construct London, creating thoughtful, beautifully crafted identities for hotels around the world – working with clients ranging from The Ritz and The Dorchester to boutique brands such as SÔMA.

My time there has taught me how to manage projects efficiently, translate research into strong conceptual thinking, communicate ideas clearly, and work collaboratively within both small and large teams. Experience and collaboration have shaped my curiosity, strengthened my design practice, and sparked a drive to keep learning and evolving.

2022–/

CONSTRUCT LONDON
Branding agency

2020/

THIRST CRAFT
Internship

2019/

NIXON DESIGN
Internship

2017-20/

FALMOUTH UNIVERSITY
BA (Hons) Graphic Design

CLIENTS/

The Dorchester
The Ritz
SÔMA
Baur au Lac
Caratera
Harrods
House of Shinsegae
Hotel Bel-Air
Artwalk

DISCIPLINES/

Logo Design
Research
Concept Creation
Packaging
Editorial

CONTACT/

charlottecross1998@gmail.com