Research
Identity
Logo Extension
Packaging
Credits/
3D render:
Sundeep Upadhyaya
Animation:
Giulia Buccolini
Work created at Construct
Identity expansion and packaging design for Baur Au Lac 1844, a boutique gift shop inside the Baur au Lac hotel in Switzerland.
Drawing from Baur Au Lac’s historical ephemera, the logotype interweaves a unique hand-drawn ‘1844’ through the recently rebranded logo.
On application the logo is used oversized to create visual impact and draw focus on the ‘1844’ script. A tonal blue stripe pattern builds upon the hotel's colour palette, used on ribbon and inside the chocolate packaging.